I work with suppliers in the education sector, including edtech providers and assessment platforms, to help them navigate the complexities of the UK higher education landscape.

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Universities operate within very specific regulatory, operational, and cultural environments. Successfully entering or expanding in this market requires more than just a strong product; it demands a clear understanding of institutional priorities, decision-making structures, and operational realities.

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I provide advisory services informed by the sector to assist organisations in the following areas:

 

• Understanding how universities approach assessment and academic operations

• Aligning products and services with real institutional needs

• Identifying market opportunities and developing positioning strategies

• Navigating procurement and decision-making processes

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What I'm not providing:

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• Sales support in the form of targeted, sales-focussed outreach

• Services in return for commission